Matt Horne, Founder Of Beep For Service

An interview with Matt Horne, Founder Of Beep For Service

For those unfamiliar, please explain what Beep for Service does.

We believe in an automotive service world that you can trust. Our online marketplace provides all of the information you need to select an automotive service provider. It is available on both mobile and desktop.

Why do you do it? What problem are you solving?

“We were motivated by our own personal frustration and angst. That is when we realized that we could
make things easier.”

People spend hours online and phoning around trying to communicate complicated information about their vehicle. They repeat that process over and over again, never fully satisfied with their options. Once they go to make a decision, it feels like roulette. You never really know whether you got the best deal.

We have two types of customers. The first always ends up paying more than expected. The second just wants more control over how they service their vehicle.

What motivated you to apply to be a showcase company at Launch Party 2015?

We jump at any opportunity to exhibit! If I were to nail it down to one specific reason, it’s because it gives us a chance to have casual conversations with people and find out about their automotive experiences. At Launch Party we met customers and mechanics that were able to chat broadly about the problems they’ve faced.

Those simple conversations do one of two things; They either help confirm that we are going in right direction, or give us insight that makes us look at things differently.

Highlights since Launch Party 2015

What are some significant milestones that your company has achieved since being showcased at Launch Party 2015?

We hit 35,000 users and added tire service and seasonal changeover to our list of service categories.  We were already on a path before participating, but Launch Party helped us make broader connections in Calgary and in the industry. It was really affirming for us.

What does your company have in store for the fall of 2016?

For those who visited us at Launch Party last year, you would have seen our gas pump kiosk. We are releasing our second prototype in the fall which is an automated kiosk intended for retail and shopping centres. RedBox, the DVD rental kiosk, pulled out of Canada and vacated over 1,000  locations, which means they are wide open for us! The kiosks will be set up in gas stations and shopping malls. We want them as far removed from service centre locations as possible so we can capture a new type of customer.

How did Launch Party benefit you?

We are always looking for top talent and fun people to work with, and we met lots at Launch Party. It helped us grow our network significantly. A team member we were trying to onboard was on the fence about joining our team and by the end of Launch Party we sealed the deal!

Advice Corner

How can startups make the most of their experience with Launch Party?

Get to know the other startups at Launch Party! Learn from how they are approaching their challenges, what tools and tactics they use and how they are using technology.

We took advantage of the chance to get to know our community and accepted as many business cards as possible, rather than giving out our own.

What advice do you have for aspiring entrepreneurs who want to take their idea on the back of a napkin into the marketplace?

It comes down to how fast you can learn, and the pace at which you can make good decisions.

Launch Party 2016 took place on Thursday, November 17, 2016.

Published September 12, 2017