launches conversational business intelligence for Stripe, making a first move into payment data 

Photo Credit: Neil Zeller

Photo Credit: Neil Zeller

Strives to become the “hub” for all business data interaction

Calgary-based artificial intelligence start-up, has entered the payment processing market, launching an integration with online payment giant, Stripe. Stripe users now have the ability to “just ask” for their data analysis. says it has rapid API expansion plans underway. first took on Cloud Accounting data with its Quickbooks Online and Xero integrations in early 2018. Since then, the company announced its vision of becoming the “hub for all business data analysis” in Silicon Valley, November 5, 2018 while on stage at QB Connect.

That vision has quickly become reality with its integration with Stripe and soon-to-follow, Square. The company is also working on integrations with heavy hitting CRM and marketing platform, Hubspot and cloud accounting software, Sage.

“This type of data access and analysis capability is poised to have huge implications for small business owners,” said Kelly Cherniwchan, CEO & Founder. “It’s about empowerment. We are giving people unprecedented access to information for decision making, at minimal cost.”

Stripe users can now connect their data and do easy to complex natural language data analysis and reporting simply by asking a question via type or voice-to-text (see Stripe sample list below). With no need to write SQL queries, this means easy adoption, heavy time savings and immediate access to answers for business decision making, at a cost of $20 usd/month paid annually.

Unlike a typical chat bot, is powered by a proprietary, advanced Natural Language Understanding (NLU) engine. This means can dynamically answer millions of questions, and growing.

“We are going where our existing customers are asking us to go,” said Kari Viccars, Director of Marketing & Customer Success. “Payment processors are a natural next step as many small businesses using cloud accounting systems are also using tools like Stripe and Square.”

“Typical small business owners aren’t used to having this kind of access to information. Our next challenge is to educate them on the benefits of such knowledge,” said Viccars. “For example, our customers can ask a series of queries to determine how they can become more profitable or get paid faster. This is powerful information for any small business owner.”

newsDanielle Torrieidea, launch