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TECTERRA Lunch & Learn: Words that Work in Selling Technology

  • Nucleus Calgary (2nd floor) 100 6 Avenue Southwest Calgary, AB, T2G 2C4 Canada (map)

Hosted by TECTERRA


How to Talk So Customers Will “Get it” and Buy it

One of the biggest challenges in turning a new innovation into a revenue-generating product
is getting customers to understand what it is and why they should buy. Customers have to
“get it” before they will buy it.

A Big Challenge for Tech Firms
In theory this should be easy. But the reality is, it’s extremely difficult, especially for firms that have conquered huge technical challenges. When it comes time to introduce a new product, tech firms often baffle their customers with a deep dive into technical details.

Do Your Messages Clash with the Way the Mind Works?
Typical technology sales pitches are confusing and complex. They’re filled with messages
that clash with the way the mind works. They lead customers into a state of confusion rather
than along the path to buy. And the sales cycle turns into a fruitless marathon of frustration.

Make Your Messages Appealing, Memorable and Repeatable
But it doesn’t have to be this way. By replacing unfathomable tech talk with brain-friendly
messages your presentations will become approachable and appealing. You’ll gain
customer attention and clearly explain why they should buy. You’ll cut through the noise and command attention. You’ll become far more effective in getting your point across. And you’ll do so with new found ease. Your messages will become appealing, memorable and repeatable. You’ll deliver the clarity that minds crave.

Learn How to Make Your Messages Brain-Friendly
In this fun, insightful presentation, a B2B branding expert will introduce you to the words that work in selling technology. You’ll learn how to craft messages that fit the way the mind
works. You’ll learn powerful tools and proven techniques. You’ll be inspired by dozens of
examples of mind-riveting language from famous authors, playwrights, world leaders and
global brands.

You’ll learn:

  • What kind of words are the fastest to enter the mind
  • How to create phrases that make even complex ideas immediately understandable
  • How to take advantage of the brain’s engrained thinking and memory patterns
  • Ideas You Can Use Right Away
  • You’ll be able to start using the ideas of this session right away. This presentation could well
  • change the way you talk, write, tweet and think.
  • Transform your sales message with words that work.