Hosted by Product Calgary
Have you ever constructed a beautiful roadmap, pristinely refined with every feature detailed and prioritized to perfection? Did you also shift the whole thing a week later after your schedule slipped and customers made some new requests?
Roadmapping is an essential part of the Product Management practice, but often misunderstood and a point of frustration. On one end of the spectrum, this document can be a compelling rallying cry for a team, and on the other end, the bane of a company’s existence.
Join Product Calgary, as Colin Chong walks us through his experience with effectively using Roadmaps as a product management tool. You’ll hear about how how simple roadmapping can be, different roadmapping methods, and why you just might skip roadmapping altogether.
About the Presenter:
Colin Chong is Head of Product, eCommerce at San Francisco-based unicorn AppDirect. His product teams build solutions to challenging monetization problems for companies undergoing digital transformation.
He started his career as a business analyst and fell into Product Management while working on a BlackBerry time tracking app. Since then he has honed his craft through multiple product lines, including enterprise chat, search, IoT, data visualization, and multi-sided marketplaces.