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Product Calgary Presents: A Road to Mapping Roadmaps

  • Solium 600 3 Avenue Southwest, #1500 Calgary, AB, T2P 0G5 Canada (map)

Hosted by Product Calgary


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Have you ever constructed a beautiful roadmap, pristinely refined with every feature detailed and prioritized to perfection? Did you also shift the whole thing a week later after your schedule slipped and customers made some new requests?

Roadmapping is an essential part of the Product Management practice, but often misunderstood and a point of frustration. On one end of the spectrum, this document can be a compelling rallying cry for a team, and on the other end, the bane of a company’s existence.

Join Product Calgary, as Colin Chong walks us through his experience with effectively using Roadmaps as a product management tool. You’ll hear about how how simple roadmapping can be, different roadmapping methods, and why you just might skip roadmapping altogether.

About the Presenter:

Colin Chong is Head of Product, eCommerce at San Francisco-based unicorn AppDirect. His product teams build solutions to challenging monetization problems for companies undergoing digital transformation.

He started his career as a business analyst and fell into Product Management while working on a BlackBerry time tracking app. Since then he has honed his craft through multiple product lines, including enterprise chat, search, IoT, data visualization, and multi-sided marketplaces.

Earlier Event: February 21
321 Growth Academy: Marketing 101
Later Event: February 22
321 Growth Academy: Sales 101