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Let's Start Your Business Plan - Workshop Series

  • District Ventures (Main Floor) 2540 Kensington Road Northwest Calgary, AB, T2N 3S3 Canada (map)

Hosted by Alberta Women Entrepreneurs


Let’s Start Your Business Plan - Workshop Series

If you have a specific business idea, or you’ve been in business for a few years but have never written a business plan, this series is for you. These sessions introduce you to the essential components of a good business plan. Each session will help you move forward in your business with confidence starting with learning how to conduct informative marketing research for your business, outlining a basic marketing strategy to reach your best customer, and exploring how to create financial plans that will support business viability. You may register for individual session or the complete series depending on your area of interest.

You can register for one session for $25 or for all 3 sessions for $69. Series will run approximately every 6 weeks in Edmonton and Calgary.

Session 1: Let’s Start Market Research for your Business Plan (April 4)

Presented in partnership with “The Business Link,” the market research session will teach you about primary and secondary research, and help you understand why this information is vital for your business concept and business plan as a whole. We will navigate through multiple resources and work on activities that will aim to help you collect relevant information about your customers, competitors and industry. You can register for one session for $25 or for all 3 sessions for $69. Series will run approximately every 6 weeks in Edmonton and Calgary.

Session 2: Let’s Start Your Marketing Plan (April 11)

You have done your research and know who your ideal customer is, have insight into your competition and have analyzed your industry. You are ready to start planning out a marketing strategy for your business! In this session, we will get you started on developing a basic outline of your marketing strategy. From creating your elevator pitch communication describing your business concept to potential customers, to understanding how to select effective marketing activities to reach your customer, this session will help you begin setting up a solid marketing plan. You can register for one session for $25 or for all 3 sessions for $69. Series will run approximately every 6 weeks in Edmonton and Calgary.

Session 3: Let’s Start Your Financial Plan (April 12)

Creating financial forecasts for your business can be a daunting task to accomplish on your own. This session will help you understand the basics of completing a financial plan focused on your projected cash flow statements, and also outlining basics of your income statement and balance sheet. We will also cover some considerations to make when setting prices for your products, revenue forecasting methods and ratio analysis of your projected statements.You can register for one session for $25 or for all 3 sessions for $69. Series will run approximately every 6 weeks in Edmonton and Calgary.

Earlier Event: April 2
Business Model Canvas 101 (sold out)
Later Event: April 5
Pixels and Pints