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  • Platform Calgary 429 8 Ave SE, Platform Beta @ Hillier Block Calgary Canada (map)

This 6-week program is hosted by Platform Calgary.


Understanding customer behaviour is essential to startup success! As the founder of your startup, you will learn how to engage customers and discover their motivations, preferences, and needs through this 6-week applied program. You will be expected to conduct multiple customer interviews, share the results of those interviews with peers/advisors, and mould your startup's business model on a weekly basis.

By the end of the program, you will have acquired vital information about your customers and obtained a clearer understanding of the market potential. You will also have been equipped with strategies to validate your solution in a cost-effective manner.

Participants are expected to commit at least 15 hours/week for in class sessions and homework deliverables.

Program Dates: Each session will take place from 9AM to 12PM

August 7 - Customer Discovery Basics
August 21 - Solving a Problem
September 4 - Competition and Status Quo
September 18 - Presentations