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  • 429 8 Avenue Southeast Calgary, AB, T2G 0L7 Canada (map)

Hosted by Platform Calgary

Understanding customer behavior is the foundation of all successful startups! This 6 week applied program will teach entrepreneurs how to engage customers and discover their motivations, preferences, and needs. Participants will be expected to conduct multiple customer interviews, reporting results of those interviews, and continue to mold their business model on a weekly basis. By the end of the program, participants will analyze their results to determine viability of their opportunity, and be positioned to build a minimum viable product based on customer feedback.

Participants are expected to commit at least 15 hours/week for in class sessions and homework deliverables.

Program Dates

- Each session will take place from 9AM to 12PM -

May 15 - Customer Discovery Basics

May 29 - Solving a Problem

June 12 - Competition and Status Quo

June 26 - Presentations

Recommended Prerequisite: Business Model Canvas 301 with Startup Calgary

For more information, please contact:

Madeline Kendrew |

Earlier Event: May 14