Hosted by Product Calgary
Are you ready to launch your product?
This is it. The big day. You’ve spent months building great features, you’ve got product/market fit, and you can’t wait to launch your amazing new product into the world.
- How do you prepare for a successful product launch?
- How do you know if your product launch was successful?
- How do you rebound from a less-than-great launch?
- What is the future of product launches?
Join our group of experienced panelists as they take a deep dive into the Art and Science of the Product Launch.
Moderator: Martin L’Heureux
Gary is a passionate marketer with 20 years experience launching SaaS and mobile apps and collaborating with product, sales, and customer success teams. He’s an advocate for the Pragmatic Marketing model. Gary is experienced with social media marketing, SEO, and with marketing automation platforms. He strongly believes getting to know customers is essential for creating great marketing. Talk to your customers!
In November, Gary joined Nureva Inc. as Marketing Manager and is responsible for global marketing of the company’s visual collaboration solutions including the Span Workspace cloud-based canvas for teams.
Leila joined Solium in 2013, a perfect fit for her passion for product and for growth companies. In her current position, she designs the go-to-market strategy and oversees product launches while leading Solium’s product marketing function. Leila has spent more than 18 years as a marketer, with experience in financial services, oil and gas technology, information systems and telecommunications. In the past, she has held marketing positions with several technology companies, including Bell Canada and has worked at local and global communication firms. Leila holds a bachelor of commerce degree from the University of Calgary.
Jen is Co-founder and President of AnyQuip, a B2B marketplace for heavy equipment rentals and sales that helps companies improve and streamline utilization on their assets. (think ‘Tinder for Tractors’) She has developed the AnyQuip brand, marketed and designed the product, and lead the development of the platform. Prior to AnyQuip, Jen owned an ad agency in Calgary and has consulted for 20+ years as a ‘seasoned’ professional providing graphic design, content creation and marketing consulting to businesses in a wide a variety of industries.
Jeff MacKay is the Sr. Marketing Manager at Brightsquid. He came to this role directly from completing his Marketing degree. That is, right after he traveled for a year, and then spent a few in sales, and then went back to school to study advertising, he wrote advertising for half a decade or so after that before he spent a few years cheering the Seahawks to a Superbowl victory while marketing manager at a Seattle VoIP startup. He tries to look at problems from all the sides, likes it when his 5-year-olds prove him wrong, and doesn’t always arrive at the destination he meant to.