Hosted by The Inc and 321 Sales Academy
An intensive two-day course to kickstart the creation of killer sales tools that will help you level up your sales.
Bring your team! Price includes up to 3 people from the same company.
- Sales 101 recommended
- Lean Sales or Marketing courses an asset (not required)
What You’ll Cover:
How B2B buyers buy, and what that implies for the types of sales tools you’ll need to support each stage in their journey
Sales tools audit: what do you need (based on buyer’s journey), what do you have currently and how do they stack up?
Messaging audit: how to refresh your messaging so it supports the buyer in moving along their journey, and your sales process
Marketing vendor selection and management: tips on finding great marketing partners, when to look locally vs. “from away”, guidance on reasonable investments in marketing asset and sales tool development – for your stage, the importance of a good brief, managing to a budget
The role of validation and testing – how to test your assets to ensure they are on point
Keeping it fresh – how to handle ongoing updates to your assets
Who It’s For:
Founders or senior members of a startup team, with responsibility for sales
You work in a B2B startup that is for-profit or a social enterprise
You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue.
You may have clients and revenue and want to ramp up sales to fuel growth and investment
What You’ll Come Away With:
Audit of your current sales tools
Priority list for needed sales tools and marketing assets
Feedback on drafts of top priority sales tools
Kickstart sales tools development or refresh with marketing experts, content writers and designers
An improved process for engaging your marketing vendors to improve results and ROI
Action plan to develop needed sales tools