Back to All Events

321 Sales Academy: Sales Tools

  • The Inc. 3553 31 Street Northwest, #1000 Calgary, AB, T2L 2K7 Canada (map)

Hosted by The Inc and 321 Sales Academy

An intensive two-day course to kickstart the creation of killer sales tools that will help you level up your sales.


Bring your team! Price includes up to 3 people from the same company.

Recommended Prerequisites:

  • Sales 101 recommended
  • Lean Sales or Marketing courses an asset (not required)

What You’ll Cover:

  • How B2B buyers buy, and what that implies for the types of sales tools you’ll need to support each stage in their journey

  • Sales tools audit: what do you need (based on buyer’s journey), what do you have currently and how do they stack up?

  • Messaging audit: how to refresh your messaging so it supports the buyer in moving along their journey, and your sales process

  • Marketing vendor selection and management: tips on finding great marketing partners, when to look locally vs. “from away”, guidance on reasonable investments in marketing asset and sales tool development – for your stage, the importance of a good brief, managing to a budget

  • The role of validation and testing – how to test your assets to ensure they are on point

  • Keeping it fresh – how to handle ongoing updates to your assets

Who It’s For:

  • Founders or senior members of a startup team, with responsibility for sales

  • You work in a B2B startup that is for-profit or a social enterprise

  • You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue.

  • You may have clients and revenue and want to ramp up sales to fuel growth and investment

What You’ll Come Away With:

  • Audit of your current sales tools

  • Priority list for needed sales tools and marketing assets

  • Feedback on drafts of top priority sales tools

  • Kickstart sales tools development or refresh with marketing experts, content writers and designers

  • An improved process for engaging your marketing vendors to improve results and ROI

  • Action plan to develop needed sales tools