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321 Growth Academy: Sales 101

  • Alastair Ross Technology Centre (The Inc) 3553 31 Street Northwest Calgary, AB, T2L 2K7 Canada (map)

Hosted by Calgary Technologies Inc.


Sales 101 is a full-day crash course in B2B sales for business and technical founders, in startups and scale-ups.

Sales 101 is a prerequisite for 321 Growth Academy's Lean Sales course.

Early Bird Deadline: January 15

"Applying what I learned in 321's Sales 101 and Lean Sales has taken our business to new heights. We've already landed 2 national clients, and are on track for a seven-figure revenue this year."

- Hanif Symend, CEO of Symend

Your Registration Includes Both:

  • BMC Workshop: Tuesday, February 5 from 5PM-8PM

  • Sales 101: Thursday, February 7 from 9AM-5PM

What We'll Cover:

  • How startup sales are different – and how that changes what you focus on

  • How looking at your Business Model Canvas through a sales lens provides a very different perspective – and why this is so critical

  • The roles for marketing and business development, vs. sales, in driving revenue

  • The importance of getting crystal clear on your target customer

  • Different sales approaches and how to pick the right approach for your business – and for your target customer

  • Common startup sales mistakes – and how to avoid them

  • Ensuring you have all your bases covered on your sales team – even if it’s just you!

  • How to get your entire company aligned to drive revenue – from sales to marketing to product

Who It’s For:

  • Founders or senior members of your team, with responsibility for sales

  • B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.

  • You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up sales.

  • Most importantly, you’re fiercely committed to investing the time and effort to get sales results, and are willing to explore and apply fresh approaches.

What You’ll Come Away With:

  • An understanding of what sales is (and isn’t), different approaches to sales, and the right approach for your company and your target customer

  • A detailed outline of your ideal customer profile to focus – and perhaps course correct – your sales, marketing and product efforts

  • An in-depth assessment of your current sales capacity, including your key gaps

  • A high-level action plan that highlights where you will want to focus your efforts to move the needle on revenue

Later Event: February 25
Business Model Canvas 301