Hosted by Calgary Technologies Inc.
Sales 101 is a full-day crash course in B2B sales for business and technical founders, in startups and scale-ups.
Sales 101 is a prerequisite for 321 Growth Academy's Lean Sales course.
Early Bird Deadline: January 15
"Applying what I learned in 321's Sales 101 and Lean Sales has taken our business to new heights. We've already landed 2 national clients, and are on track for a seven-figure revenue this year."
- Hanif Symend, CEO of Symend
Your Registration Includes Both:
BMC Workshop: Tuesday, February 5 from 5PM-8PM
Sales 101: Thursday, February 7 from 9AM-5PM
What We'll Cover:
How startup sales are different – and how that changes what you focus on
How looking at your Business Model Canvas through a sales lens provides a very different perspective – and why this is so critical
The roles for marketing and business development, vs. sales, in driving revenue
The importance of getting crystal clear on your target customer
Different sales approaches and how to pick the right approach for your business – and for your target customer
Common startup sales mistakes – and how to avoid them
Ensuring you have all your bases covered on your sales team – even if it’s just you!
How to get your entire company aligned to drive revenue – from sales to marketing to product
Who It’s For:
Founders or senior members of your team, with responsibility for sales
B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.
You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up sales.
Most importantly, you’re fiercely committed to investing the time and effort to get sales results, and are willing to explore and apply fresh approaches.
What You’ll Come Away With:
An understanding of what sales is (and isn’t), different approaches to sales, and the right approach for your company and your target customer
A detailed outline of your ideal customer profile to focus – and perhaps course correct – your sales, marketing and product efforts
An in-depth assessment of your current sales capacity, including your key gaps
A high-level action plan that highlights where you will want to focus your efforts to move the needle on revenue