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321 Growth Academy: Marketing 101

  • Alastair Ross Technology Centre (The Inc) 3553 31 Street Northwest Calgary, AB, T2L 2K7 Canada (map)

Hosted by Calgary Technologies Inc.


Marketing 101 is a full-day crash course in B2B marketing for business and technical founders. You’ll learn how to create an effective marketing capacity in your company, assess where you’re at, and develop a high-level action plan to get you there.

Marketing 101 is a prerequisite for 321 Growth Academy's Growth Marketing course.

Early Bird Deadline: January 31

Your Registration Includes Both:

  • BMC Workshop: Tuesday, February 19 from 5PM-8PM

  • Marketing 101: Thursday, February 21 from 9AM-5PM

What We'll Cover:

  • Business Model Canvas - and why we need to view it through a Marketing lens

  • Marketing: what it is, what it’s not and why you need it

  • Intro to Growth Marketing: key concepts for ensuring your Marketing drives revenue

  • An overview of the 321 Marketing model: our playbook for Growth Marketing

  • Common marketing fails and how to avoid them

  • Your 321 Marketing audit: assessing your marketing, and identifying your key gaps

Who It’s For:

  • Founders or senior members of a startup team, with responsibility for marketing.

  • B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.

  • You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up marketing.

  • Most importantly, you’re fiercely committed to investing the time and effort to get marketing results, and are willing to explore and apply fresh approaches.

What You’ll Come Away With:

  • A detailed profile of ideal customer profile for each relevant customer segment - to align efforts across the company

  • Understanding the elements of strong positioning and messaging

  • An in-depth assessment of marketing capacity (relevant to sales and customer success teams as well!), including your key gaps

  • A high-level action plan to focus near-term efforts to improve marketing effectiveness and efficiency and to drive revenue