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Marketing 101 is a full-day crash course in B2B marketing for business and technical founders. You’ll learn how to create an effective marketing capacity in your company, assess where you’re at, and develop a high-level action plan to get you there.
Marketing 101 is a prerequisite for 321 Growth Academy's Growth Marketing course.
Early Bird Deadline: January 31
Your Registration Includes Both:
BMC Workshop: Tuesday, February 19 from 5PM-8PM
Marketing 101: Thursday, February 21 from 9AM-5PM
What We'll Cover:
Business Model Canvas - and why we need to view it through a Marketing lens
Marketing: what it is, what it’s not and why you need it
Intro to Growth Marketing: key concepts for ensuring your Marketing drives revenue
An overview of the 321 Marketing model: our playbook for Growth Marketing
Common marketing fails and how to avoid them
Your 321 Marketing audit: assessing your marketing, and identifying your key gaps
Who It’s For:
Founders or senior members of a startup team, with responsibility for marketing.
B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.
You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up marketing.
Most importantly, you’re fiercely committed to investing the time and effort to get marketing results, and are willing to explore and apply fresh approaches.
What You’ll Come Away With:
A detailed profile of ideal customer profile for each relevant customer segment - to align efforts across the company
Understanding the elements of strong positioning and messaging
An in-depth assessment of marketing capacity (relevant to sales and customer success teams as well!), including your key gaps
A high-level action plan to focus near-term efforts to improve marketing effectiveness and efficiency and to drive revenue